| Goal 1 | Redevelop the Yahara River Parkway to support new housing, pedestrian and bicycle paths, and community recreational space. |
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| Goal 2 | If and when the opportunity arises, redevelop the Fiore Shopping Center site to meet the housing and commercial shopping needs of the near east side. |
| Goal 3 | Improve the aesthetic quality of East Washington Avenue from the Capitol Square to First Street. |
| Goal 4 | Redevelop/rehabilitate properties along East Washington Avenue to provide for commercial space with housing units in a mixed-use development. |
| Goal 5 | Redevelop the Reynolds Property (600 E. Dayton) for residential uses. |
| Goal 6 | Investigate and pursue opportunities for small-scale, mixed-use commercial development which would expand the quantity of commercial lease space (especially the square footage of lease space) and the availability of parking spaces in the East Johnson Business District. |
| Goal 7 | Encourage new economic opportunities in the Fordem-Pennsylvania Avenue manufacturing area that will generate quality, long-term employment. |
| Goal 8 | Reduce the volume of traffic on East Johnson and East Gorham Streets. |
| Goal 9 | Embark on a beautification project (private and public lands) along Fordem and Pennsylvania Avenues. |
| 1. | If and when the opportunity arises, construct low to medium density housing to the west of N. Thornton Avenue on the Trachte and WESCO properties and residential and neighborhood commercial uses (mixed-use) to the east of the Yahara River on the WPS property. Residential development should capitalize on the amenities of the river front but not preclude public access along the river banks. |
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| 2. | Continue to encourage the completion of the Isthmus Traffic Redirection Plan and the First Street Extension Project to divert traffic from East Gorham and East Johnson Streets to East Washington Avenue. |
| 3. | Identify locations within the East Johnson Business District which might be suitable for redevelopment, especially those sites which would maintain a more compact concentration around the East Johnson and N. Paterson Street intersection. A municipal parking lot is also desired. |
| Issue: The Yahara River Parkway, the area lying to the east and west of the Yahara River from Lake Mendota to Lake Monona, is one of the neighborhood's hidden treasures. The Yahara River Parkway could be transformed into an area that draws residents to the river front. Development of a pedestrian and bicycle path, improvement of pedestrian travel across (or under) bridges and busy intersections, and better utilization of Burr Jones Field would provide greater recreational opportunities to residents in this park-deficient central city neighborhood. Redevelopment of existing commercial and industrial lands lying to the east and west of N. Thornton Avenue would provide the opportunity for infill housing in the central city. | ||
| GOAL | RECOMMENDATION | IMPLEMENTATION |
|---|---|---|
| Redevelop the Yahara River Parkway to support new housing, pedestrian and bicycle paths, and community and recreational space. | If and when the opportunity arises, construct low to medium density housing to the west of N. Thornton Avenue on the Trachte and WESCO properties and residential and commercial uses (mixed-use) to the east of the Yahara River on the WPS property. Residential development should capitalize on the amenities of the river front but not preclude public access along the river banks. | TLOMP Neighborhood Associations |
| Provide affordable rental and owner-occupied housing opportunities. The housing unit make-up should incorporate rental and ownership opportunities along with a percentage of units designed for senior citizens. | CDBG, CED Unit, and other housing related organizations | |
| Architectural design and scale of new residential structures should blend in with the neighborhood. Since this is one of the oldest neighborhoods in the City, the design, style, and scale should complement the historic character of the neighborhood. | TLOMP Neighborhood Associations | |
| Construct community space as part of residential development. Construction of adequate community space within the development would not only benefit the on-site tenants and owners but also establish a focal place for community activities in this part of the neighborhood. | TLOMP Neighborhood Associations | |
| Issue: The possible construction of new housing units along the Yahara Parkway could bring new customers into the central area. The Fiore Shopping Center is a substantial retail shopping area that is in proximity to the Emerson, Marquette, Schenk-Atwood, and Tenney-Lapham neighborhoods. However, it is not the policy of this plan to encourage redevelopment of these areas today, but rather to guide redevelopment if it does occur in the future. | ||
| GOAL | RECOMMENDATION | IMPLEMENTATION |
|---|---|---|
| If and when the opportunity arises, redevelop the Fiore Shopping Center site to meet the housing and commercial shopping needs of the near east side. | If redevelopment occurs, reconstruct the Fiore Shopping Center site to accommodate a compact development of commercial and housing (similar to Lakepoint Commons on University Avenue). Attract a new mix of businesses, such as a full-service or specialty grocery store, a full-service restaurant, and neighborhood specialty shops. Explore opening a branch library, community space, or other public offices. | Private Developers |
| Architectural design and scale of a new commercial structure should blend in with the neighborhood. Less parking lot in front, buildings set closer to East Washington Avenue, and appropriate landscaping is desirable to transform the site to a more traditional neighborhood shopping area atmosphere. | Private Developers | |
| Support the developer in requesting TIF financing or other economic assistance if necessary to make redevelopment feasible. | CED Unit, CDBG Office | |
| Issue: The major gateway to the Capitol Square is East Washington Avenue. Sprucing up the aesthetic quality of the gateway by improving the landscaping of public right-of-way, such as boulevards and terraces, and upgrading the facade treatment of public and private buildings would help transform the commercial highway atmosphere of East Washington Avenue to a more memorable, positive image of Madison. Although the neighborhood values the businesses along the gateway, it is felt that redevelopment of some sites would help in meeting other long-term planning goals of the neighborhood. | ||
| GOAL | RECOMMENDATION | IMPLEMENTATION |
|---|---|---|
| Improve the aesthetic quality of East Washington Avenue from the Capitol Square to First Street. | Develop a beautification plan for East Washington Avenue. The major gateway into the Madison downtown is along this arterial. Work with the City of Madison, Downtown Madison Inc., East Washington Avenue property owners, and other interested parties to encourage the necessary street lighting, facade, and landscaping improvements. | DMI, TLOMP and Marquette Neighborhood Associations, Greater Williamson Area Business Association |
| Redevelop or rehabilitate properties along E. Washington Avenue to provide for commercial space with housing units in a mixed-use development. |
Encourage mixed-use developments in the 600-1300 blocks and north side of the 1400 block of East Washington Avenue. Future land use pressures may influence redevelopment of large parcels such as the Goodyear Service Center, Don Miller Motors, Hallman-Lindsey Paints, and Marling Lumber. (These sites are mentioned because of the ratio of building to surface parking lot.) Mixed-use development with commercial uses on the ground floor and housing on the second floor and above is encouraged. It is not the policy of this plan to encourage redevelopment of these areas today, but rather to guide redevelopment if it does occur in the future. | Private Property Owners |
| Issue: In 1995-1996, a site on the 600 block of E. Dayton Street will be declared surplus property by the City of Madison. The Department of Planning & Development p; Community & Economic Development Unit, will facilitate a request for proposal process to determine the future use of this subject property. | ||
| GOAL | RECOMMENDATION | IMPLEMENTATION |
|---|---|---|
| Redevelop the Reynolds Property (600 East Dayton Street) for residential uses. | Architectural design and scale of new residential structures should blend in with the neighborhood. Since this is one of the oldest neighborhoods in the City, the design, style, and scale should complement the historic character of the neighborhood. | CED Unit |
| Low to medium density development, low profile buildings, and on-site parking is preferred. | CED Unit | |
| >Provide owner-occupied housing opportunities. Overall, the neighborhood has 80% renter-occupied and 20% owner-occupied properties. The neighborhood would prefer increasing owner-occupancy in this area. | CDBG, CED Unit, WHEDA and other housing related organizations | |
| Provide up to 10% of the units for low and moderate income housing. Although the Tenney-Lapham and Old Market Place Neighborhood support scattered-site, affordable rental units, it is felt that this site would be better used for increasing ownership opportunities with only 10% of the units for low-to-moderate income housing. | CDBG, CED Unit, WHEDA and other housing related organizations | |
| Issue: The neighborhood is fortunate to have a small business district functioning within their boundaries. The business mix caters to the neighborhood (such as Norris Court Grocery) and to community shoppers (such as Burnie's Rock Shop). Many of the commercial sites are small, which results in very limited opportunities for expansion in the existing district. (See East Johnson Business District for further detail.) | ||
| GOAL | RECOMMENDATION | IMPLEMENTATION |
|---|---|---|
| Investigate and pursue opportunities for small-scale, mixed- use commercial development which would expand the quantity of commercial lease space (especially the square footage of lease space) and the availability of parking spaces in the East Johnson Business District. | Identify locations within the East Johnson Business District which might be suitable for redevelopment, especially those sites which would maintain a more compact concentration around the East Johnson and Paterson Street intersection. The north side of the 800 block of East Johnson is a possible area for consideration. | EJBA, Planning Unit |
| Consider adaptive reuse of the Munz property to commercial retail space if the existing owner relocates the current use of the building. | EJBA, MG&E Economic Development Dept., CED Unit | |
| Request that the Parking Utility evaluate the feasibility of developing a strategically-located, small, and well-designed municipal parking lot on the 800 block of E. Johnson Street. | Parking Utility | |
| Issue: Adjacent to the Tenney-Lapham/Old Market Place planning area is the Fordem-Pennsylvania Avenue manufacturing area (bounded by Commercial Avenue to the north, Fordem Avenue to the west, and Pennsylvania Avenue to the east). | ||
| GOAL | RECOMMENDATION | IMPLEMENTATION |
|---|---|---|
| Encourage new economic opportunities in the Fordem-Pennsylvania Avenue area that will generate quality, long-term employment. | Explore reuse of buildings and properties in the area which might create employment opportunities for neighborhood residents. | Private Property Owners, CED Unit |
| Conduct environmental assessment of the rail corridor for environmental contamination and remediation costs. Chicago & Northwestern Railroad owns 24 acres, Soo Line owns 7.5 acres, and Roundhouse Associates owns 2.9 acres along the corridor between Fordem and Pennsylvania Avenue. | Private Property Owners | |
| Reduce the volume of traffic on East Johnson and East Gorham Streets. |
Continue to encourage the completion of the Isthmus Traffic Redirection Plan and the First Street Extension Project. These plans were designed in order to help divert traffic from East Gorham and East Johnson Street. | Traffic Engineering Division |
| Embark on a beautification project (private and public lands) along Fordem and Pennsylvania Avenues. | Encourage private and public property owners to upgrade their landscaping schemes for existing buildings and parking lots on Pennsylvania Avenue and Fordem Avenue. A portion of Pennsylvania Avenue, a major gateway leading from the airport to the Capitol Square, is in Urban Design District 4. The Urban Design District ensures the review of aesthetic appearance of new commercial development. However, the neighborhood will encourage property owners to consider incremental improvements to their properties to help spruce up the area without the impetus of a new development project. | TLOMP Neighborhood Associations |